The shared items items should be a unique effect to your Demigod because of how that Demigod plays, and the skills it has (+damage items, +% damage rook skill = more + damage from that item, essentially) not because of artificial things.
Absolutely. The problem we have now is that some items are damn near useless to some demis. They should be usable for all of them, and I agree that it could be easily accomplished without artificiality, which would be good.
Balance is something that'll be worked on later. What if damage needs to be increased later because of other changes to gameplay?
QFT