120,000 pirates on at the same time? I just don't believe that. Check how many downloads this game has on the popular filesharing servers and add them together. The number doesn't even come close, and you expect me to believe they all logged on simultaneously?
Its much more believable that there were about 5,000 uses pinging the servers multiple times due to the rediculous way the game makes requests ALL THE TIME, e.g. when you leave the intro sequence.
Yeah, really. This is absolutely possible.
Another thing that these articles do not mention is how often even DRM-heavy games are pirated. Most evidence shows that DRM does little in the long run to disuade pirates (as it only takes one to find a flaw in the system and to exploit it), though it hurts legitimate customers greatly.
In fact, most PC titles have a pirating rate near or greatly exceeding 50% anyway. For example, depsite its extremely draconian SecurROM DRM, Spore had 2 million legitimate buyers at the end of 2008, whereas it downloaded illegaly 1.7 million times (http://www.computerandvideogames.com/article.php?id=203383). Obviously, its DRM did little to discourage pirating, though it did encourage users to develop pirating skills (http://www.gamedaily.com/articles/features/spores-drm-trained-legions-of-pirates-says-halpin/?biz=1). To this end, EA has released a tool that would disactivate SecurROM DRM for its games (http://games.slashdot.org/article.pl?sid=09/03/31/1917254&from=rss).
On the other hand, World of Goo showed us that releasing a game with no DRM yields the same rates of pirating as those released with DRM (http://www.gamasutra.com/php-bin/news_index.php?story=21123). At least in this case effort was saved on the programmers' part with having to impliment a DRM, and legitimate buyers of the game (such as myself) were not punished for being honest and fair.
Now Spore's 46% rate of piracy hardly compares to an 85% rate of pirating, but I personally don't believe that that many users have pirated Demigod, and there is something wrong with the statistic if it is only taken from server request data.