Unprofesional in the extreme. Hire some competent PR people you have a disaster on your hands. As an aside impulse is complete crap compared to something like Steam. It is subpar and unless you greatly improve all aspects it will become a negative in purchasing your products.
??? Impulse is perfectly fine. In a way, I like it better then Steam. Steam is slow at delivering patches. Also, patches are manditory, you can't choose to patch at a later time, and can cause complications when you are in the middle of a CAL season and you have to re-schedule your match because it happened to be patch day and you have to wait for the server to update and blah blah blah. Not to mention, half the time, offline games, as least, for me doesn't work and I have to be on-line to play.
I primarily use Impulse, Steam, and Gamers Gate, in that order for purchasing. I will buy Paragon products, directly through GamersGate. At least with GamersGate, you get the download, install the game, and then no validation checks that take a lifetime, i.e. Steam. I can play offline on Impulse as well without and problems.
Any rate, I like all three, but still, saying Impulse is completely crap is a complete fabrication.
As far as PR, they should hire Ivan with Cryptic and formerly of Flagship, he would make a great PR person for Stardock. /sarcasm