I was thinking the other day that with many people complaining about demigod kills offering too much gold, that there might be an option for custom games added that could make it to where you get no gold at all from killing demigods (same goes if they kill you) only experience. Obviously there are some minuses to this, one of them being that matches would take considerably longer if you could only get gold from farming creeps.
This would generally ensure an even match throughout the entire game (like you mess up and die too early), allowing more of a chance to comeback if you fall behind a little earlier. It might even prevent rage quitting, or at least lessen it. It's not a perfect solution, but it could be an option to add to custom games (even though I rarely play custom games anyway).
/flame suit ON.