Aye I know, my point was: if those cheap shops can sell a game for €40 and still make a profit (most of them do quite well actually) why do the big shops price them at €50? The only reason I can think of is just to max out their profit, which is their right ofcourse, but I think they are ripping off average consumers that don't look around before they buy (which ofcourse is largely their own fault).
So, if the cheap shops can sell games for €40, then other shops that complain about digital downloads being too cheap actually have no solid reason as far as I can tell. The only reasoon those shops complain is because they see their cash cow in danger.