I use the tracking device primarily to finish off DGs. If they have to retreat from combat, I can hit them at least once, and often twice, before they make it to a crystal. Sometimes minions heal them, but often they are oom and without minions, or their minions are too far away.
So if I'm on one side of, say, cataract (which seems to be the only map in the game :[ ), while helping in my lane I'll watch to see if my ally on the other side of the map is engaging. If so, I'll snipe his target to soften it and plant a tracking device. I'll snipe again and again while he's fighting until the enemy runs, and I'll keep sniping until he's dead or reaches the crystal (or I'm oom, which is a bit less often now that I carry mana pots).