And this is the reason "why" bottled water is so popular
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And these are but 2 of 1,980,000 Google hits on "what's in my tap water".
What's up with that?
Really, it is a lake of Poland Spring water, conveniently celled off in plastic, extending across 6 acres, 8 feet high. A week ago, the lake was still underground; within five days, it will all be gone, to supermarkets and convenience stores across the Northeast, replaced by another lake's worth of bottles.
Looking at the piles of water, you can have only one thought: Americans sure are thirsty.
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Fiji Water produces more than a million bottles a day, while more than half the people in Fiji do not have reliable drinking water.
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If the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.
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24% of the bottled water we buy is tap water repackaged by Coke and Pepsi.
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The bubbles in San Pellegrino are extracted from volcanic springs in Tuscany, then trucked north and injected into the water from the source.
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We pitch into landfills 38 billion water bottles a year--in excess of $1 billion worth of plastic.
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Worldwide, 1 billion people have no reliable source of drinking water; 3,000 children a day die from diseases caught from tainted water.
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Once you understand the resources mustered to deliver the bottle of water, it's reasonable to ask as you reach for the next bottle, not just "Does the value to me equal the 99 cents I'm about to spend?" but "Does the value equal the impact I'm about to leave behind?"
Simply asking the question takes the carelessness out of the transaction. And once you understand where the water comes from, and how it got here, it's hard to look at that bottle in the same way again.
I reach for filtered tap water and then unfiltered tap water before I reach for a bottle these days. I feel better about it.
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