Hmmm, let' see.....

Put your points on all three passive abilities (the one makes you faster speed/attack, the one makes normal attack makes enemy slows down, the one makes your normal attack makes enemy explode when they die)

And put your points on spit and foul grasp. Max them out completely with those three passive abilities and two active abilities.

In early stage of the game, start with cheapest helmet, one health potion, one mana potion and totem of revelation for greater sight.

In EARLY stage, do not engage other demigods carelessly; just use spit to damage them and force them out of battle so they won't get experience points from killing creeps. But, of course, it is good to get some oppounity for killing if they don't seem to understand how powerful spit is. If his hp is down to 300, just spit him and disengage from the battle; he will die.

Once you kinda outlevel them/him and reached level 5, it is time to do some killing. Do this following, for instance.

Spit -> engage in melee combat for a while-> use foul grasp to decrease enemy demigod's hp to less than 500~700 -> use spit on him again.

After that you may choose to chase him to finish off or disengage from the battle if your hp is also low. The good chance is that he will die from spit's damage anyway (exception is Senda, you may want to chase her and finish her)

Well, also do not forget get BOTH healing potions and mana potions. Healing potions if you don't have enough money. It will do a favor much more worth than its cost.

Now, if you dispose enemy demigod several times (but you didn't die much often as well) or makes him not to engage you willingly, start killing towers and other buildings using spit, and continue to advance with ABSOLUTE care.

Now items.....

First, get first (in order of cheapest) helmet. -> 2nd boot for speed -> 2nd armour for hp-> 4th helmet and replce first helmet with 3rd helmet. -> now focus on damage (buy some gloves) and hp/armour.

This will provide you enough mana for spits (you will run out of mana pretty fast if you don't invest yourself on this area), speed to survive. Rest is up to you.

Now you won this game several times and you MIGHT have access to favor items if you are lucky and favor points are not 0, then get either speedy item (450 favor pts) in normal favor item section or slow-down item (850ish favor pts) in Assassin only item selection. Both are great for their purpose. I prefer and recommend speed item over anythig else anyway because NOT DYING IS the MOST important thing in this game.

....Hope this helps.

Plus : For citadel upgrades... likewise you need to do this WITH other teammates... Make sure get first building health upgrade to make buildings heal themselves. Then focus on gold income upgrades, and finally creeps (both armour/attack and advanced creeps)

Always get spit when available.

Get post mortem as soon as it becomes available, since it will massively help you farm creep.

I like to pump inner beast and enchanced attributes otherwise.

Ooze I find to be to weak to bother with.

Foul grasp can be ok, depending on who you are fighting.

bestial wrath isnt enugh bonus for my liking.

diseased claws I dont usually bother with, since a good player will avoid being hit in the first place. Get +movement things (see below) and you wont need this. The % is too low anyway.

For start of game I like to take the +15% movement favor item and the +10% boots. Movement speed is vital bther for chasing down enemy demigods and escaping. As well as the trips to and from your base.

Next item I like is the flemish helm. It will fix your mana woes and allow you to spit a lot, which is your main tool in the first half of the game.

After that, I like the seed of life (?) ornament that restores your HP and MP every 30 seconds.

Depending on who im fighting I may go for the armor of the crusader or plate of vengeance. This is good if your fighting people with a lot of physical/melee attacks.

After that I save up for the mageblade, then the orb of veiled storms. If you've got this far, youve probably won the game.

If not, then good items to get are the deathbringer, ashkander, and the all father ring, depending on what you can afford at the time.

For citadel upgrades, always buy the health regen tower upgrade ASAP. Always buy gold upgrades ASAP. Dont buy priests until you're ready to upgrade several steps, because it will just feed the enemy xp. The first step for xp and tower damage are good too, since they are pretty cheap.

Use your extra speed to outcap the enemy on flags. You will get more war rank, and be able to buy gold upgrades faster, which is one of the most important things to win.

Dont charge tough enemies or rooks with hammer slam. Soften them up with some spits/runaway/spit/run away first.If they run into their base, try and get a spit off before you stop chase. They will often die before they reach their crystal.

Make sure to hold gold mines as much as possible.

Lawl, both Vladesch and my post are almost same except diseased claws and some items (for good reasons)

Yes, do not bother Ooze bestial wrath.... Ooze is usually resulted as waste of points and sometimes put yourself in danger due to decrease of hp.

Bestial wrath has a delay on the ability and short duration time ruins things. For UB the most important thing in mid-late game is whether you can catch and grasp your opponent. An ability with delay just ruins this whole picture.

Diseased claws indeed has small bonus, but it can be very useful to against demigods who also have crapload of speed boot, and some other characters also have passive speed boost.... so claws ensure they don't escape. but as Vladesch mentioned AE can be good substitution.

Fractallicon's stat can be worked, but I doubt any decent player would do melee against UB in the first place...

And if you don't get post mortem and plague you will have huge problem against creeps in late game as well.

WHo says they're going to have a choice? B)

I've used this build in multiple games. I hit my opponents 4 times for huge damage before they can hit me twice. I'm the Demigod version of a food processor at that point. More often than not, by the time they figure out they'll lose the fight if they stay it's already too late. They either fight and die, or try to run and die.

Hmmm, Ooze only slows attack speed (which is actually good in late games... the last two points are usually go for Ooze to slow down some attack speed freaks).... it does not slow down your movement speed.

The one that slows you down is diseased claws which I mentioned. And with another passive skills and beast's basic skills, Beast is almost always outrun Senda disregarding items.

-Creeps getting hit by a Demigod with an approximate attack speed bonus of *at least* 80% (or whatever the cap is, not even sure) and a huge bonus to Weapon Damage don't last long, Plague or otherwise.

I've played this build multiple times. It's not something I came up with that just looks good on paper. But then, I'm a very strong proponent of coming up with what works for you, and of coming up with builds that are outside cookie-cutter templates. Sure, I can play the usual Venomous Spit build. I'll slap on Swift Anklets and Boots of Speed, run around with my 25% movement speed bonus at the very beginning of the game, and grab flags and leave before anyone can get there. I can max out spit, land one on an enemy, and retreat before they can attack me more than once. But really....boooring (it's how I played my first 40 games or so as UB).

By maxing out Bestial Wrath, Inner Beast, almost maxing baseline stats, and 1 point each in Spit and Grasp...you still have points leftover. You can still take Plague if you really want to.

-MoB only really annoys me if I use any sort of ability...and frankly, with this melee build I can skimp on Bestial Wrath when I know I've been hit with MoB. The baseline stats from abilities and items are more than enough to kill a Demigod.

-A TB won't be able to kill me before I can close range with him, Grasp him, and melee his hitpoints down to nothing, snare or otherwise.

-Regulus can Snipe me. That's it. Getting even remotely close to me = Grasp, melee'd, dead.

Before you poopoo it, try it out! Please believe me when I say that no Demigod in the game, even a tank Rook, lasts more than 5 or 6 seconds against this particular build when it's complete. The amount of damage per hit, plus the frankly ridiculous speed I deliver said hits at, is just too much to handle.

When I use UB, I do bestial wrath, the passive slow down attack, and the passive speed UB up. I buy items that increase attack speed and damage, and then I whomp on people before they can react. I usually go for the exploding corpse/plague skill later on, and either foul grasp or increased stats depending on whether i feel I need a stun or not. It works pretty well for me.

I made a collection of build guides.  You can find it here:

http://forums.demigodthegame.com/349958

He does use a little mana, but I wouldn't focus on the mana as much as attack and damage, and for ooze it would be good to get some healt regen. (I don't know if you were in beta, but ooze used to take mana instead of health per second, and it took me some time to get used to it.)

the speed boosts sound pretty good. I haven't ever put that many speed boost items on him before. I find that his passive speed increase and a pair of boots is usually enough, but that is an interesting idea. He must be unbelievably speedy with all of that. But also, wand of speed would be a good remedy that takes less of your available non-consumable item slots

As others have said there are kinda two ways to go, there's the spit/ooze/grasp combo and then there's the massive melee dmg builds.

The spit/ooze/grasp really tends to dominate mid game. If you let things go on too long you'll get yourself into trouble as DPS builds will start to ruin you. This is the beast I usually play and focus on Armor/Health, Mana, and boots of speed since almost all of your damage is coming from skills. I usually get  at least one point in the diseased claws. I tend to not max spit, get all but the last point. The 500 area damage isn't all that great. Max grasp, and max ooze. Get post mordum as suggested for creeping. You'd be suprised how quickly you can tear through DGs when spit/ooze/grasp are all ticking away. The attack slow from ooze is awesome as well. Trick here is to pick off DGs that are away from their friends. Rush in, spit, grasp with ooze active. Get the kill, run away. Rinse and repeat.

So again, take spit whenever possible. Get grasp at level 5 and post mordum when available. Grap the passive speed buff first, and then leftovers to diseased claws. Clear as mud? Sorry, I'm lazy.

The melee builds I don't have as much experience with, but follow what the others have said. Tends to really blossom later in the game, though even one point in spit can really help early on with harass and removing towers.