this is my take on 3 each demigod in 3 sentences or less
Assassins:
Unclean Beast - melee type. very high DPS. fast movement, good at chasing. oriented heavily towards killing other DGs, only average (or below average, depending on skills build) at map control. key skills: Venom Spit, Ooze, Diseased Claws, Inner Beast, Foul Grasp. Beast is a burst damage oriented Demigod. the combo of Venom Spit, Foul Grasp, and then a second Venom Spit combined with melee claw attacks will kill almost anyone.
Torchbearer - spellcaster type. large variety of powerful AoE damage spells. best fire spells are Fireball for DG harrassing/killing and Fire Nova for blowing up creep waves. best ice spells are Rain of Ice (good at everything) and Frost Nova (very disruptive). Permafrost (the ice form aura) is very useful. the fire aura is less good.
Regulus - ranged sniper type. low DPS but long range and good trapping/ambushing ability. excellent at killing enemy DGs either with land mines (can be thrown right at enemies like grenades) or Snipe (extreme range direct damage, great at finishing low health demigods that are retreating). below average at map control.
The Rook - area control specialist. slow moving so depends on his area control stuff to make it unappealing to approach him. can lockdown a portion of the map with his Power of the Tower and his auto-firing shoulder turrets. extreme damage combo with Boulder Roll + Hammer Slam.
Generals:
The Oak - two approaches to playing Oak. one is a minion commanding general. this approach uses Raise Dead Ward as a primary skill and develops a strong army of Spirits and Idol summoned minions. the other approach is to play Oak more like an assassin. this approach concentrates on Shield and Penitence.
Sedna - Sedna should not be thought of as a support healer. she can fill that role in a pinch but her healing and recovery abilities should be thought of as ways of tanking hits in combat and reducing downtime to stay in the field longer. Pounce and Heal are both excellent skills and you'll need lots of mana to keep them going. Avoid the Yetis at all costs, they are garbage.
Lord Erebus - Like Oak, Erebus can also be played either minion commander style or assassin style. minion style spends skills in Coven and Improved Conversion Aura and develops a strong force of Nightcrawlers. Assassin style develops additional combat spells such as Mass Charm instead of getting minions. All builds of Erebus will use Bite and Bat Swarm though.
Queen of Thorns - a truly support oriented Demigod. Queen is very poor at solo combat but is excellent when fighting in team situations. her Bramble Shield is an exceptionally powerful defensive support spell. Ground Spikes is a very powerful offensive support spell. its damage is on the low side but the armor debuff it produces is huge and will let your partners and your minions do extreme damage for a brief time. her greatest liability is very low health and extreme demand for mana.
Items:
must have items in the early game are Banded Armor and Scaled Helm. if you're a general also get Monks (rank 1 priest summoning Idol) as early as possible if not at the very beginning.
the best mana helm in the game is Vlemish Faceguard. Plenor Battlecrown is also good but should always be purchased second, after you've already got a Vlemish.
the best health boosting items are Nimoth Chestguard, Unbreakable Boots, and Narmoth's Ring.
damage boosting items are slightly underpowered. Slayer's Wraps is the best of them, for its cost. the next one worth buying is Mageslayer, which is much more expensive since it is an artifact not a basic item.
for generals, Idols are very good. priests are the best, followed by siege gunners, followed by minotaurs.
speed items are not so great but you still need enough move speed to stay alive or chase for kills. have to judge based on individual game situations. Boots of Speed are kinda bad. Wand of Speed is better.
later in the game some artifacts are pretty appealing. Mageslayer and Cloak of Fire are both good low cost artifacts. Bulwark of Ages and Ashkandor are probably the best higher cost artifacts.
citadel upgrades:
the most important ones are (in approximately this order) -> Tower Health 1 (they won't regen without it) -> Gold Income 1 -> Experience 1 -> reinforcement armor 1 -> reinforcement damage 1 -> tower damage 1
avoid buying the new reinforcements (priests, angels, catapults, giants) until later in the game. if you get them too early your opponents will benefit from increased gold and experience from killing them and pull ahead of you in levels. its best to buy them all at once at war rank 8 (priests, angels, and catapults together) to create a game ending final push that overwhelms the enemy.