i said they try to, not they succeed 
i bought spore, now i'm not buying anymore ea games because of the drm sheme they use in any titles out, i also don't play anymore spore because of securom infestation if i play it .
i'm sticking to companys like bethesda or stardock that CARE about what we feel using the product they are selling to us.
with EA i'm feeling like a suspect , "you buy from us the right to play OUR game, it not belong to you, we can just take it away from you when we wan't if you do something we don't like because WE have the KEYS of the DRM" sorry but i don't like this, i'm not a pirat i own the right to play this game.
they have to rethink how they look the customers they have, instead 'they are all suspect' they might think ' they deserve something better than the pirats have' that's the only way customers have to be treated...
i'm working in a shop(and yes we have EA games to sell) , our customers are our best value. if they feel ripped off, suspected of being thief i'm not sure they comes shop here again ...
the gaming industry(with some exceptions) just think the oposite way, it's no good...
sorry for my bad english