Shitting me?
With FB you can get the recharge to 3 seconds. That means in slighlty more time than the 10sec duration on spit(a single spit won stack. Also you have to factor in cast time.) you can do 4050 damage from 3 fbs. That's uh.. considerably more than spits 1150. Not to mention fireball is 20yard range and spit is 15.
People just don't know how to play.
I assume you mean taking the favor item, the flag and the artifact weapon that gives -20% cooldowns. Well the tooltip might say 3 seconds but is not, try it for ur self. You will see on the count down timer that it will show 4 seconds, and if you time it u ll see again that is indeed 4 seconds.
So 4 secs CD + 1 secs cast, thats 5 seconds for 1050 damage or 1350 if you are fully talented. And you can and will be lock out of ur spells eventually with all the silences and interrupts that goes on. Thats is 100% it will happen. Atleast 1 every 15-20 seconds.
Now consider your white damage with max fire aura, 7-8 points in enchanced attribitues (meaning skipping the end talent of fire bolt) and ashakndor weapon. You ll be hitting for 400 damage per 0.6 seconds and u ll have a 10% to score a 4x hit for about 1.6k damage. In 15 seconds with 0.6 attack speed u will fire 25 times. 25 x 400~ = 10k damage.Am rounding up numbers here, you can get up to 600 with the right gear.
You will also have a 10% chance for a 4x hit which is 2.5 of your attacks, i ll round it down to 2. It will be 2 x 1600k hits. Basically for each crit you hit for 1.2k more. So thats 10k from normal plus 2.4k from crits, 12.4k damage in 15 seconds with no fear of a silence or interrupts (stuns will stop you though but then again so at your fire ball which will put it on a CD again with out actually casting it)
You can ofcourse spam fireball each time its off CD, it takes 1 seconds, but you can have almost 2 normal attacks in 1 second with the chance of a 4x crit hit.
I personaly like to keep it of cooldown and use fireball as a finisher when the opponent is getting low. Its a solid damage and you can cast it as you said from 20 yards and will travel even further, it can even follow teleported people.
Basically it all depence on your gear. At some point normal damage will out dps the spells which makes me thing this is a flaw in the game. Spells should get some benefits from gear damage wise.
P.S also dont forget you leech life from normal attacks which makes u stay more in the battle.
This is just my opinion ofcourse.
i could be wrong